January 16, 1922.
Dear Miss Addams:
We have set aside 300 copies of the January Survey Graphic which we are making up in bundles of five to send to old friends of The Survey. Three issues have now come from the press; the general lines of development we have in mind are fairly clear; and there has been a response from old friends and new which gives is encouragement. We want to cash in that sort of interest in a practical way. We feel the surest way to get the Graphic into the hands of people who may be wanting just such a journal is to enlist the cooperation of those who know The Survey well. In that way we shall be building on strength.
Let me know if you will put, say, five copies in the hands of five friends of yours. If you will go a step farther and enlist them as $3 monthly subscribers that would be a genuine boost. There is just one point I should make: namely, that we do not want you to subscribe for them, to "wish" them on to your friends or to get them to take them because you happen to ask. Such subscribers drop off with punctuality at the end of the term. What we want are people whose interest is genuinely aroused and who will judge the Survey Graphic on its merits. Such people should "stick" and of course the very purpose of the Graphic is to win and inform a group of readers beyond that tenacious body of old-time friends of the Survey who are consecutively interested in social problems.
First of all, I am turning to members of our National Council.
Sincerely,
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